About Us

Our Story

A Legacy of Innovation

Founded in 1977 by Alaa El Din Mahdy, our company lead the Egyptian market, pioneering the production of electrical conduit solutions.

Over the years we expanded our product lines, introducing over twenty new products. From pliable polyethylene conduits and junction boxes to rigid UPVC and all their fittings we offer a wide range of products reflecting our commitment to innovation and adhering to market needs.

Today, we proudly maintain a strong presence in the industry, continuously adapting to meet the evolving needs of our customers while upholding the highest standards of excellence and reliability.

Our Vision

To be the leading provider of innovative and reliable electrical conduit solutions in Egypt and beyond, driving progress through quality, sustainability, and customer-centricity.

Our Mission

Our mission is to deliver high-quality electrical conduit products that meet the diverse needs of our customers. We are committed to innovation, continuous improvement, and sustainable practices, ensuring safety and reliability while fostering long-term relationships built on trust and exceptional service.

Alaa Eldin Company's Achievements

Analyzing the numbers behind our success:
an in-depth look at the key metrics driving our company's achievements

12k
Customers

72+
City

47+
Years of Innovation

Our Team

Where Innovation meets Performance

" Customers Quotes "

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